2025-11-14

Don't book here

Image from Pixabay

During the autumn break, we wanted to get away for a bit with the whole family. Being as critical as we are, we embarked on an extensive search for a suitable house in a nice location. Eventually, we found what we were looking for on a booking site. Since we had booked there before, we thought we were all set. Things turned out differently.


The day after booking, I received eight messages within an hour and a half from a company I had never heard of; let’s call it Don’tBookHere. The emails were about my booking, with subjects like ‘payment failed’, ‘request for payment of deposit’ and ‘activate your customer account’. And they also wanted a copy of my passport. Although these messages all came through the booking site’s messaging system, I was highly suspicious. As mentioned, we’re regular customers there and have never been contacted by a third party before. The payment was already settled, and the deposit is normally paid on-site. Moreover, the deposit was a whopping seven hundred euros – exorbitantly high. And there was more. The messages mentioned three different internet domains: dontbookhere.eu, dontbookhere.be, and dontbookhere.es (Europe, Belgium, and Spain). In addition to the name Don’tBookHere, the name Don’tInvestHere also appeared. My suspicion escalated further.

Of course, I called the booking site. Long story short: the messages were legitimate. The only incorrect part was the message saying I still had to pay the rental amount. But I was reassured: I didn’t need to worry about that and didn’t need to fear cancellation (which Don’tBookHere had threatened). They had contacted the local landlord – which turned out to be Don’tBookHere – and sorted it out.

Great, you might think, nothing to worry about. But I still had to do almost everything mentioned in those messages. So, I had to create a customer account with Don’tBookHere and check in each family member separately, including all passports. Naturally, I didn’t just send the passports; first, I blacked out various details, including the photos. Then I got feedback: we need the photo, otherwise you can’t receive the key. Since that sounded plausible, I sent them a new scan of my own passport with the photo visible. Incidentally, the man who handed me the key had a copy of my passport with the photo blacked out. And he enthusiastically asked if I was Patrick. It would have been very easy for a villain to snatch the key right in front of me.

As long as legitimate companies keep doing things that criminals also do, it remains difficult to make people aware of risks. You can’t simply say: if you see this or that, it’s always a scam. No, you have to allow for false positives: incorrect signals that something is wrong. So you have to explain: look, if you see something like this, it could be a scam, but it doesn’t have to be; ultimately, you have to decide whether you trust it or not. That sounds much less convincing and often causes uncertainty rather than truly helping.

We see the same with phishing. We say: watch out, if an email doesn’t have a personal greeting but starts with something like ‘Dear customer’ or ‘Hello!’ (or no greeting at all), then be careful. Because criminals sending phishing emails usually only have your email address and don’t know your name. But just now, I received a perfectly legitimate email in my private inbox that greeted me with ‘Dear customer.’ Are these companies just too lazy to use my name? Or does it involve high costs? I looked into it for you.

As for those costs: it depends. With a modern email system, the costs are negligible. However, if you have an old, proprietary system where personalization wasn’t built in, you need to modify the software, and that costs money. Furthermore, many companies don’t have correct data. If they send you an email with ‘Dear {customer name},’ or greet me as ‘Dear Mrs. Borsoi,’ that undermines customer trust. Cleaning up that data is laborious and therefore expensive. There are also companies that deliberately choose a generic greeting to reduce the impact if the email is intercepted (less data leakage). In that case, the generic greeting is actually a privacy measure.

And yes, there are also companies that simply can’t be bothered to greet you properly. My message to them: make an effort and help in the fight against phishing!


And in the big bad world…

 

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Don't book here

Image from Pixabay During the autumn break, we wanted to get away for a bit with the whole family. Being as critical as we are, we embarked ...