2023-06-09

Pippi Longstocking

 

Image from Pixabay

“Pippi Longstocking follows you and invites you to connect.” If you don't recognize this text, then you are one of the few readers who are not on LinkedIn, I think. If you are a member, then I have two questions for you: how do you respond to such invitations and how would you respond better?

For your convenience, the invitation mentions that you and Pippi have some mutual friends: Tommy and Annika. That should serve as a kind of reference. However, I don't trust that, especially since I once asked a colleague how he knew such a Tommy or Annika. “Who?” was his telling response. Many people blindly click the button to befriend the new contact.

LinkedIn, the Facebook for professionals, like all social networks, benefits from a growing number of members. They therefore make it extra tempting to click on 'yes': Pippi only asked if you wanted to be friends, LinkedIn added Tommy and Annika on their own initiative. But who is that Pippi anyway? You can already view her profile before accepting her friendship. If Pippi Longstocking, as we all know her, were on LinkedIn, her profile would look something like this. Job Title: Boss. Company: Villa Villekulla. Education: none. Knowledge: everything. Skills: being strong and rich. Number of connections: millions.

On LinkedIn I found three accounts under the name Pippi Longstocking. Those accounts have a lot in common: one or no followers, never posted a message, no photo and a very empty profile at all. One of them claims that she graduated from Harvard Business School in 2016 and is the founder of a candy factory in Kansas. Number two is the boss of a sportswear and accessories company in California and the third is a self-employed menu planner in England.

I have no idea what the point of these accounts is, but I do have an idea of what one can do with fake accounts. The platform has been reported as a highly prominent tool of phishing cybercriminals. LinkedIn explains it this way: “Fraudsters may use a practice called phishing to try to obtain your sensitive data such as usernames, passwords, and credit card information. These fraudsters impersonate legitimate companies or people, sending emails and links that attempt to direct you to false websites, or infect your computer with malware.” And they provide even more information and examples of LinkedIn-related phishing.

The three Pippi accounts I found are far too bare-bones to be used for phishing purposes. Real fake accounts usually contain an impressive profile, which makes them appear realistic. The photo shows a pretty young lady rather than an ugly guy. And often those photos are fake too: last year, researchers at the Stanford Internet Observatory discovered more than a thousand artificial intelligence-generated profile photos on LinkedIn. Sigh – now you not only have to recognize phishing mail, but you also have to learn to recognize AI photos. And that's not easy, especially with stamp-sized photos. In addition, fake accounts paint the image of a highly experienced professional in your field. Basically, you see someone you'd like to add to your stamp collection.

Incidentally, phishing is not the only thing you can do with this. Connecting via LinkedIn can also be used more broadly for social engineering – hacking the human – with the aim of getting someone to get information or do certain things. At first there may be just be some (professional) chitchat, and then gradually move on to topics that your employer might prefer you not to talk about.

Back to the questions at the beginning. Do you blindly accept connection requests? And if so, what do you think about it after reading this blog? I handle them this way: I always accept requests from colleagues (after checking whether they are really colleagues), and I only accept other people if I have met them in real life before. That's what it says in my profile. Not everyone reads that – I decline some connection requests every week. Very rarely will there be a criminal among them, but at least I keep them out this way, too. Does that mean I have fewer connections? Yes, but so what? And if you would like to read the Security (b)log on LinkedIn, you can simply follow me.

And so, dear intranet editor-in-chief, Pippi Longstocking made it into a work-related blog (-;

 

And in the big bad world…

This section contains a selection of news articles I came across in the past week. Because the original version of this blog post is aimed at readers in the Netherlands, it contains some links to articles in Dutch. Where no language is indicated, the article is in English.

 

 

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