2024-10-04

The Sandman

 

Image from Pixabay

In some countries in the world, criminal organizations kidnap poor devils and force them to send out scams seventeen hours a day, said Nathaniel Gleicher, global head of counter fraud from Meta this week at the annual ONE Conference in The Hague.

Meta, the parent company of Facebook, Instagram and WhatsApp, among others, is not exactly the darling of privacy-minded citizens. But what Gleicher had to say at this conference matters. Because let the above sink in for a moment: people are being held against their will to bombard you, with bags under their red-rimmed eyes, with deceptive messages. In my world, scam refers to deception via false messages. For example, that text message about a troubled delivery, a WhatsApp message that starts with "Hi dad, I have a new phone number" or an email in which "the bank" announces a security check for which they need your cooperation. In short, pretty much everything that can be classified as phishing.

The reprehensible activities of cybercriminals are a problem for Gleicher, because they abuse his platforms. And apart from the moral obligation to do something about it, Meta also has a clear business interest here: if users are confronted with fraud on Instagram over and over again, they will eventually stay away, or at the very least they will become so suspicious that they will no longer click on anything, not even on bona fide contributions. And that means loss in revenues.

Meta divides fraud and scams into three types of problems: actors, behavior, and content. Actors include everything that has to do with false identity: you think a message is from a friend or a celebrity, but in fact there is a criminal behind it. Behavior includes everything a criminal does: deception, spam, even playing on your (romantic) feelings. The content type of problem encompasses celebrity bait, financial deals and charity, to name a few.

Gleicher wants to combat this vigorously, but his billions of normal, well-intentioned users should not suffer too much from it, because that would be bad for business. And so he focuses on the malicious ones. An important part of that is taking down fake accounts as quickly as possible. To do that, they look at the behavior of an account. For example, if a biography states that you live in the Netherlands, but all activity comes from a country far away, that is a red flag. And they use artificial intelligence to detect whether someone is misusing photos of celebrities. Think of a photo of Elon Musk with a golden tip to purchase bitcoins 'via this link' .

Criminals use mechanisms that are intended for honest people. Did you forget your password? Then click on a link and you can set a new password via the email sent to you. But if a criminal has hacked your email, he can do so on your behalf (it is therefore important to realize that your email is by far your most important account). Meta is trying to put a stop to this with innovative developments. For example, they are currently piloting a new method for account recovery: you have to supply a new selfie, which they compare to photos in your profile. The idea behind this is that criminals cannot simply get a fresh selfie of you.

Scams run across multiple layers, such as social media and banks. This makes it difficult for one party alone to recognize scams. At the ONE Conference, Gleicher announced the FIRE program ( Fraud Intelligence Reciprocal Exchange), in which British and Australian banks provide information to Meta. In an earlier phase of the program, this had already led to the removal of some 20,000 fake accounts.

The British talk about throwing a spanner in the works, the Americans throw a wrench, but the Dutch throw sand. Hence the title of this blogpost: Meta throws as much sand as possible in the works of internet criminals. You could say that Gleicher is the sandman of social media.

 

And in the big bad world…

 

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